Ducky Championship

The Climate Competition «every» company is talking about

It’s always fun to beat your fiercest competitors - no matter the arena. But even though Ducky and Future in our hands' climate competition is all about fun, it’s really about so much more than that.

- If you’re going to change your habits over time, you need to build a relationship with what that new habit really means. You have to really feel it to change it, explains Anders Holm, Sustainability Advisor at

That is what the climate competition does. It takes these slightly wooly things we’ve read about and makes them real and actionable.

- The competition aspect of it is what makes it fun. But there’s a lot of learning in seeing and feeling what you can contribute with yourself. That it’s not just about oil and what you read in the press, but that what you do every day, really matters.

- Bigger and better

The climate competition was born in 2019 with the resounding Klimabrølet (climate shout), and with «Klimakonkurransen», we have partnered up with Future in Our Hands. In short, it simply means that people in a company or organization - in 2 weeks - compete to reduce their consumption-based emissions as much as possible.

- Through Ducky’s digital platform, participants log their daily climate activities. Whether they cycled to work, ate vegetarian food or recycled. During the two weeks, they get a weighted score of their footprint, and the company or organization that reduced the most, wins.

Everyone thus competes both internally and as a team against other organizations. Most often in the same industry. This has really taken off, and in 2021, brands such as Orkla, Jernia and Rambøll were among the brands competing.

- It has been fun to see that heavyweights in society have thrown themselves in. That has only made us more motivated to develop the competition further. We are going at it and in this year it will be even bigger and better.

A sustainability manager's dream week

But is this all fun and games for companies? Holm doesn’t think so, as he says that signing up often springs from a desire to raise the level of knowledge among their employees.

- It’s usually sustainability managers who are most excited about this. But they are not always heard as much as they would like. Just sending out sustainability reports internally can feel a little hopeless. But because it’s fun, yes, maybe the most fun thing you can do to reduce emissions, it’s different. Finally, the sustainability manager gets everyone’s uninterrupted attention for two weeks. 

For a lot of companies, these are measures they would have to implement regardless. But it’s far easier to create support and excitement around it when people have gotten a relationship to their own footprint.

- You should not underestimate the cultural aspect here either. This is team building where you get to know your colleagues while working towards a common goal. The communication department also thinks this is great, especially since it’s not even close to greenwashing. The employees are making changes to their own lives.

A conversation kick-starter

Feedback on the competition so far has been: employees think it’s fun! And educational. It creates engagement around the lunch table - especially since the competitive instinct is ignited.

- For many companies, this can mark the start of a new sustainable work culture. And then we have the case of companies reflecting society in general, so there will always be skeptics. But the good news is that you’ll start a conversation either way. And that dialogue is good to have no matter where you stand, Holm believes.

Now Ducky has their hands full with preparations for Round 1 beginning 8th of March 2022, which includes Mills, Habberstad, Unilever, Cloudworks AS and Kommunalbanken.

- This is the first time we are running a climate competition at this scale. But that it will be more fun than ever, there’s no doubt, he says and concludes:

- May the best win!

Klimakonkurransen 2022